Identify persuasion techniques in resistance media networks (Case study of Al-Manar network)

Document Type : Original Article

Author

Media Management, Management, Salami Azad University of Khorasgan, Isfahan, Iran

Abstract

Not so long ago, countries and their rulers sought to achieve their goals and open up to prove their superiority and superiority through military methods and war, but gradually, the importance of military operations diminished and the spread of mass media and their presence in the realm of life. He made persuasion the best and most effective tool for resolving relations between rulers and different people.
The aim of this study was to identify persuasion techniques in Al-Manar resistance network. This research was an applied research and the research method was qualitative with a content analysis approach. Based on this, 10 news reports in 2020 were selected from Al-Manar TV programs, including news, political commentaries, and were systematically studied using coding and classification processes.
The research findings were classified based on the principles of persuasion of Patos, Logos and Itos.
The results showed that Al-Manar network has tried to convince the audience in a logical and reasoned manner by using more than 70% of Logos techniques and only about 22% of Al-Manar reports have been presented to the audience in the form of pathos techniques. As the network's reports on the Resistance Front news are insecure in the region, the Itos index occupies a small share of them.

Keywords

Smiley face

References

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Defense Policy
Volume 32, Issue 123 - Serial Number 2
Summer 2023
October 2023
Pages 149-164

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History

  • Receive Date: 20 January 2022
  • Revise Date: 09 May 2022
  • Accept Date: 15 October 2023

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